If lead generation is the engine that drives your business, then content marketing is the premium grade petrol you use to fill that engine. The power of content marketing has made it easier than ever to implement evergreen lead generation strategies and convert those leads into happy satisfied customers.
Here are a few simple hacks you can implement to double your results almost overnight and generate leads in numbers!
Write content that goes deep
The first hack is also one of the simplest. For SEO and branding purposes, long form content is always better. Writing longer and more in-depth content enables you to provide more value to your audience, share a more detailed message, and as an added bonus, is absolutely loved by Google.
Nearly every marketing expert agrees that the average length of viral articles is around 2,400 words, so if you plan on generating leads through your company’s blog then increasing the length of your content is a good place to start.
But this doesn’t give you permission to create redundant or tangential copy that makes people question why they clicked through to your website in the first place. Each word must provide value to fulfill your visitors’ intention.
2. Link to webinars directly within content
Webinars are hands down one of the single most effective lead generation and marketing tactics available to the modern entrepreneur. But their power means nothing if you are not promoting them correctly.
One of the first steps that you need to take to fully unleash the potential of a well-designed webinar is to promote your webinars in the body of all of your articles, emails and in the subtext of your videos.
It might seem like an easy hack, but it will have a massive impact on your ability to generate leads.
3. Use multi-touch content marketing campaigns
Generating a lead is good, but after the initial generation, you are still miles away from converting that lead to trust your brand and make a purchase. This is why designing multi-touch content is a necessity for the modern entrepreneur.
You need to design campaigns that allow you to connect with your new lead on a recurring basis until you have developed enough rapport to streamline the sales process.