Me on Afternoon Express talking about business, babies, and boxing!

Hi, I am Jess Mouneimne!

I am an entrepreneur and author with a passion for personal development and coaching. I am also a homeschooling mom of two bright and sassy sparks!

Over the past ten years, I have launched a variety of startups. My magic is in building a brand and growing it out of startup phase and then selling. Having said that, I have been running a small digital consultancy called Jam Media for the last five years and also channel my marketing and branding savvy into the MMA gym I co-own with my husband, Pride Fighting Academy.

I started off as a journalist but have since completed a Diploma in Sports and Exercise Nutrition and am currently completing my Masters in Digital Marketing.

I have a passion for inspiring kids and empowering women and I do so by coaching kids BJJ and helping pre and postnatal women with reaching their fitness goals through holistic wellness coaching.

In 2015 I wrote my first book: “Being Boss”, which focused on creating a successful startup business and building a personal brand- and this blog was born. I had been blogging over at mothercitysoapbox.com about all things fitness and parenting for some time, but decided to merge the blogs in order to show all sides of living the ‘boss’ life!

This blog is about how to be a ‘boss’ in all spheres of life. If you are a female entrepreneur, a mom or simply want tips on staying healthy or finding balance, then you’re in the right place!  

Through my personal experiences and stories about growing a business, raising a family and finding what makes me tick, time and time again, I hope to inspire and motivate you through your unique journey too!

you will learn about establishing and running an SME specifically in the South African market..You can expect a lot of sharing around my Brazilian-Jiu-Jitsu journey, about being a yogi newbie and about the trials and tribulations of homeschooling!

Your feedback is encouraged!

Check out my profile website for projects that I have worked on, speaker booking details and press coverage