Over the next few months, in this blog series you can catch author of Being Boss, Jess Mouneimne sharing the chapters of her book in bite sized, easy reading chunks. 


I knew from an early age that creating my own wealth was the only option I had. At school level I hated pointless authority and herders of ideologies and rules that were never questioned and only blindly followed. I felt nauseated by the notion of swiping a clock in and clock out’ card for the rest of my life while someone kept a record of my days off and how long my last smoke break was. Besides knowing in my gut that I did not possess the making of a model employee, I also knew that I was far from lazy or lackingin drive. In fact, by the time I was 15-years- old I knew in my heart of hearts that when I nurtured my skills and genuine interests, I was able to, and enjoyed, producing high quality work and this work made me feel full and satisfied inside.

I opted out of conventional learning and mainstream schooling the minute I could. I do not have a fancy business degree and I am an awkward leader with a very strong impostor syndrome. I therefore feel uncomfortable being in a position of authority where teams are depending on me for my pearls of wisdom. I grapple daily with that little voice that tells me I am not good enough, but for some reason I have survived the first 1000 days in my third business and I am growing a strong, large team who look to me to valiantly lead the way forward.

Before starting my public relations agency, Jam Media, I paid my school fees in other creative media agencies. I learned a lot about leadership and values and came to the conclusion that most of these places ruled with fear and a rigidity that stifled creativity and growth.

Not only did I want to create a safe place for myself, where I could nurture my creativity, and feed my purpose while attaining financial freedom, but I wanted to cultivate an environment where a team who shared this same purpose, could grow and explore their own passions while we collectively worked towards a common
goal. I hope that through reading about my experiences, you will gain insight into building your own creative safe place.

This book is about entrepreneurship as a millennial. It’s about finding out what feeds your soul and then finding ways to make money from that. It is about nurturing and growing your team. And it’s about finding balance in an over-loaded world where time to clear your thoughts is a rare commodity. Ah! Balance is an elusive thing. Many a successful businessman will argue that in order to attain their success they had to immerse themselves daily in their craft and that their success in one area resulted in other areas taking a knock. For the longest time I believed this and while I still think there are times when immersion is vital to success, your pursuit for accomplishment should never be at the cost of another goal. We should never get so busy making a living that we forget to make a life.

I became a mother and a business-owner at the same time. To a large degree I became a business owner because I became a mom. I was looking to create a more flexible lifestyle because I was growing a family. There have been times, however, where I have not put my family first; where I have sacrificed time away from them in order to pursue business or personal goals. Occasionally, when not managed carefully, I’ve been left with the bitter taste of guilt in my mouth.

The pediatric world speaks about the first 1000 days of a child’s life and how they are the most crucial in setting the child up for success in health, discipline and life in general. I see the first 1 000 days in a new business to be just as critical. These are the days that define the habits, routines and essence of how a business will run and will either set you up for success or failure. My aim for this book is to share stories from my first 1 000 days as a small business owner in the hopes of offering a little insight and inspiration to get you through these; this time successfully.