Content Hackathon strategies and tactics that will grow your audience and business
Want to stand out online?
To truly get noticed in the increasingly crowded market, every business should think of itself as a media house first!
A Facebook post here or there and an occasional email campaign will no longer cut it. You have to be willing to use every method at your disposal to get your content in front of new eyes and grow your audience.
In this full day content hackathon you will learn to the code to growing your business by matching the right content to the right platform with hands-on and practical techniques.
You may have heard of the new buzz word ‘growth hacking’ that uses aggressive and experimental digital marketing strategies to grow audiences in order to gain conversions. We aim to take the purpose and mindset of growth hacking and marry this with content marketing principles in order to create the ultimate ‘content hacker’.
Learn to curate meaningful, reusable content with high ROI in this one day workshop:
- Content Marketing Strategy: What is content marketing really about? What Makes Content Great, The Big 4 Content Categories, Types of Frequently Used Content,
- Creating marketing content – Conduct a content audit to see where your business and its content stands • Use audience, brand and market insights to start planning your content marketing strategy • Understand and implement a variety of content approaches, including stock and flow, campaign and always-on content, and tactical marketing • Define your brand’s key content themes and start creating appropriate content
- Distributing marketing content • Create an effective content distribution plan and conversation calendar to ensure you are distributing your content in the right places, at the right time • Capitalise on a series of powerful online channels to spread your content • Encourage your community to help share your content, and use creative tactics to expand the reach of your content
- Measuring and reporting • Determine the objectives and targets that you want your content marketing strategy to achieve • Use a wide range of powerful analytics tools to gain real insights about your customers and how they engage with your content • Report on the successes and returns of your content marketing strategy, in order to win over key business decision makers •
Thursday 26 May 9-4pm
Jam Media HQ
R1800 P/P includes light refreshments
Who should attend: bloggers, social media managers, entrepreneurs, content writers