Key Ingredients for creating a marketing funnel:
I started my company Jam Media after working at a number of agencies. I have had PR, marketing and digital marketing as my core focuses, but never at the same place. While there are agencies which refer to their offering as 360 degree solutions, there are far more which only focus on one core aspect of marketing or communications. The problem that I found at corporate level was that big brands would have multiple agencies involved in a campaign and, occasionally this could work to their detriment. I can recall the activation agency, the PR agency and the digital marketing agency all sitting around the table in a boardroom arguing about the best way forward on a campaign and with no progress. With so many egos at a table, the brand’s essence is often lost and a breakdown of effective communication occurs; the agencies end up working on their own mini-campaigns on the side and the client suffers in the end.
Download this awesome e-book to show you the key ingredients in creating a marketing funnel that works for you!