Word from a Boss

WomXn Talk: Meet Cete Thsume

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I met Cete (Dr Tshume to you!) at a First Thursday event in Johannesburg a few months ago and it was one of those magical moments when your eyes meet across the room and your souls go, “Hey you! There you are!” And just like that, you are besties!

When I started putting the WomXn Talk events together, I knew she had to be part of the lineup!

Cete is an independent medical practitioner with special interests and training in emergency medicine and trauma who recently made the leap from working as part of a joint practice to going at it alone.

This dynamic woman had a standing gig with Michael Mol on Doctors Orders for a long time ( as you can see, she really has the perfect face for t.v) She is an independent medical practitioner with special interests and training in emergency medicine and trauma.

Currently, most of her work has been with the international medical evacuation of critically ill internationally with ER24. What differentiates me from my competitors is my willingness to change and adapt to different situations. I am also fearless in exploring different avenues in and around my chosen career and have a firm belief I am capable of doing whatever I choose to set my mind to. I don’t except failure and always strive to reach the top. Plus I always come with a positive attitude and smile on my face.

When asked what makes her different Cete said, “What differentiates me from my competitors is my willingness to change and adapt to different situations. I am also fearless in exploring different avenues in and around my chosen career and have a firm belief I am capable of doing whatever I choose to set my mind to. I don’t accept failure and always strive to reach the top. Plus I always come with a positive attitude and smile on my face.”

I asked Cete about how she copes as woman in a male dominated industry:

“Medicine has always been a male playground. To this day I still have people who will look immediately to my male colleague, a paramedic and assume they must be the doctor, not me. At my time working in the public sector in the surgery department I was considered too ‘girly’ in my heels, long hair and make-up to be a true surgeon. Female entrepreneurs like most career women struggle with the balance of family life and work. I’m away from my fiancé quite a lot when I’m working and fortunately, for now, I don’t have a baby who would have a mom who doesn’t get to put then to sleep daily or is too tired to play…I experience stereotypes in my role as a doctor let alone as an independent one daily. My revenge is just being the best and that usually puts the doubters on the back foot. I am never confrontational, just assertive and take control of a situation with ease.”

Cete will be sharing her founder’s story at the Joburg #WomXnTalk event on the 12th Aug. You can buy your ticket here . She says to her, being a good leader means being able to inspire others to do better and be the best they can be. “Be able to be part of a team and being able to delegate responsibility to the best person suited for a role and encouraging people when they need it most, while ensuring a creative and happy environment that others are willing to be a part of, the kind of work environment you wake up looking forward to being a part of.”

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